NotCo is launching "NotHangover," an innovative probiotic shot designed to delete the aftermath of alcohol consumption – commonly known as a hangover.
We have picked up on a shared feeling among hangover sufferers: a lot of them say they feel absolutely "trashed." Recognizing the power of this expression, we decided to integrate this phrase of feeling "trashed" into our campaign, both through visuals and text.
The campaign is rich in wordplay and humor to highlight the unique appeal of NotHangover. With the tagline "Get wasted without wasting the next day," we capture the essence of NotHangover's promise: to enable responsible partying while preserving the next day's productivity and well-being.
Design: Li Danielsson, Emmeli Roswall och Ella Bonnier
